FAQs

There are various parking options in the Muziekgebouw area. We’d suggest:‍

Piet Heingarage
Piet Heinkade 59
1019 GM Amsterdam

• 0 meters from the Muziekgebouw

• Direct access to the Entrance Hall by elevator or stairs

• Possible to order parking vouchers or pre-paid vouchers for business relations via the Muziekgebouw

More information

Parkeergarage IJ-oever Centrum
Vriesseveem 9
1019 GM Amsterdam

• 400 meters from the Muziekgebouw

• 5 minutes walking distance

More information

Unfortunately not. The drinks and partying is reserved for people that have attended the full day event.

Yes, we recommend that in case the workshop reaches capacity.

Get the most of your event and book in here:

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Mews Events app
App Store

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play.google.com
Mews Events app - Google

Yes, a cloakroom is available, and it's not only for cloaks – it also takes coats, bags, you name it.

You can find all the information you need about venue accessibility here.

Find it in your app store of choice:

Mews Events app
App Store

play.google.com
Mews Events app - Google

Visit the Unfold website to buy your ticket and view more information about the event.

Muziekgebouw is accessible by plane, train, bike and foot – you could even get there by horse if you have one handy. Point is, it's seriously central, just over a 10-minute walk from Amsterdam Centraal Station. Check out the venue section of the website for the map and details.

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Mews Events app
App Store

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play.google.com
Mews Events app - Google

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A limited number of tickets are available for hospitality suppliers and vendors, capped at two per company. If you order a hotelier ticket and you're not a hotelier, you’ll get a refund minus platform fees and a kind request to purchase a non-hotelier ticket, if available. When they’re gone, they’re gone.

Due to the limited capacity and to encourage more hotel diversity, there are 5 available tickets per hotel.

This is a Mews event – of course there will be an afterparty.

It will take place within the same venue. You can get your dancing shoes on from 5:30pm.

Past attendees described Unfold as “inspiring, forward-thinking and unique.” You can watch the Unfold 2025 recap videos and see testimonials on Unfold Unpacked for a taste of what to expect.

The Muziekgebouw is easily accessible for disabled visitors. The Piet Heingarage under the building offers parking especially for the disabled. The garage gives direct access to the Entrance Hall. There are lifts throughout the building, so that all floors are accessible. The toilet is located at floor -1 in the Entrance Hall.

The official app for Unfold 2026 is called ‘Mews Events’. For the best experience—access agendas, session sign-ups, networking tools, and exclusive content—download Mews Events from the Play Store or the App Store.

Doors open at 08:00am for registration and a caffeine kick. Sessions start at 09:00am sharp! Plan your day with the agenda.

Access to all the main stage sessions, workshop sessions, networking breaks, lunch and what promises to be an eventful evening party. The fee is also for a good cause: we’ll plant two trees for every ticket bought through our friends at Hotels for Trees. One from you, one from us. Make the world a little greener and get your ticket now.

We want you to be comfortable as this is an all-day conference style event that also extends into an evening party. That being said, don’t be too casual – no PJs or swimwear please.

Looking for a place to kick back and relax after a full day of networking? There are loads of great hotels within walking distance. You can get a discounted rate at BobW properties – please use the code: BOBWXMEWS

You will receive an email from unfold@mews.com just a few minutes after purchasing a ticket. Search for: 'Confirmed: your Unfold 2026 ticket'. Present the ticket email on May 27 and collect your badge from our onsite team.

You can also access your badge via the app:

Mews Events app
App Store

play.google.com
Mews Events app - Google

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The Hotel for Trees Foundation is dedicated to creating a greener world by teaming up with hotels to plant a tree whenever guests skip housekeeping. Discover more green and sustainable hotel practices.

Unfold is Mews’ annual hospitality tech forum. Discover more about Mews.

Yes, post-lunch workshop sessions will take place simultaneously. You can opt in for sessions via the Mews events app.

Get the most of your event:

Mews Events app
App Store

play.google.com
Mews Events app - Google

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Yes, we will have a livestream of select sessions. Other sessions will be recorded and shared post event. Sign up to our Unfold newsletter to get the updates.

Yes! Collect Unfold stamps during the event for a chance to win exclusive merch. We won’t reveal what but last year we had jackets, Nike trainers, bespoke chocolate and much more.

We will have photography and videographers at the event as sessions will also be recorded. Content and imagery will be used post event for promotion and information sharing.

Yes, we will share recordings with everyone who attends or signs up to the Unfold newsletter.