Most Innovative Brand
This award celebrates properties at the forefront of hospitality innovation, transforming operations and experiences through powerful, tech-driven solutions. These leaders do more than just adopt new tools, they fully embrace new ways of working to optimize workflows, drive efficiency and elevate every aspect of hotel operations.
We want to hear how your property has harnessed Mews alongside other tech solutions to redefine what’s possible in hospitality. Show us how your team has embraced an innovative mindset, not just by using cutting-edge solutions, but to create seamless, intuitive experiences that bring technology and hospitality together in an unforgettable way.
Award Sponsor
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Most Hospitable Brand
Remarkable guest experiences don’t just happen. They require the hard work and innovation of forward-thinking hoteliers and industry-leading technology. That’s where you come in.
This award recognizes those setting a new standard of guest experiences, consistently going above expectations. So, tell us how you and your team are crafting memorable stays. For a change, we’re not just looking for data: share your stories about how guests get an experience like no other, from personalized services to unique offerings.
Award Sponsor
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Most Innovative Integration
This award celebrates hotels that have unlocked new potential through seamless integrations with Mews and its trusted partners. By combining Mews Open API with industry-leading solutions in new and innovative ways, these properties are setting a benchmark for operational excellence and tailored service delivery.
We’re looking for stories from hotels that have integrated specific partners to create impactful, customized services. Whether optimizing operational efficiencies, enhancing guest interactions, or streamlining back-of-house processes, share how your unique combination of Mews and integration partners has driven measurable success. This is your chance to showcase the power of connected technology in transforming hotel operations and delivering outstanding value to guests and staff alike.
Award Sponsor
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Most Innovative Hotelier
Hospitality attracts some truly special people, and this award celebrates hoteliers whose individual contributions have a wide-reaching impact across our industry.
We’re looking for someone with a strong public voice whose passion for hospitality brings people together and inspires us to dream big about what’s possible. Someone who embodies both innovation and humanity, which are at the heart of what we do. If that sounds like you, you can nominate yourself, or you can nominate a colleague or peer that you admire.
Award Sponsor
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Social Impact Leader
This award recognizes Mews properties that have demonstrated extraordinary leadership in integrating environmental, social, and governance (ESG) principles into their operations.
Whether through groundbreaking climate initiatives, diversity, equity and inclusion efforts, or social-impact projects that create positive change in the community, we’re looking for those setting a new standard in sustainable hospitality. Let us know how your innovative approach not only benefits the planet and people, but also demonstrates how ESG can drive business success.
Award Sponsor
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Jury
Henri Roelings
Founder & CEO at HospitalityNet
Henri Roelings is a true thought leader in global hospitality, frequently stealing the show at industry events and conferences. Under Henri’s leadership, HospitalityNet has pioneered online B2B publishing in the hospitality industry since 1994.
Jury
Pooja Naidu
VP of Product at Mews
Pooja is a product leader with over 20 years of experience transforming and growing product organizations in a myriad of industries. Her relentless focus on outcome-driven results makes her a great fit for our panel.
Jury
Mike Coscetta
President at Mews
Mike joined Mews in 2024, tasked with overseeing the company’s global go-to-market efforts. His considerable experience and know-how mean he’s perfectly suited to assessing our remarkable nominees.
Jury
Matthijs Welle
CEO at Mews
After years in the trenches of hospitality, Matt co-founded Mews in 2012. Since then, he's been our fearless CEO, leading the company and the industry forward.
Unfold Awards
The world is full of remarkable hoteliers – and the Unfold Awards celebrate some of the best. The awards, now in their second year, recognize the amazing achievements of Mews customers, shining the spotlight on those who help to move our industry forward.
Award categories
There are five awards up for grabs, and all Mews customers are eligible. Take a look through the categories to see where you fit in.
Most Innovative Brand
Most Hospitable Brand
Most Innovative Integration
Most Innovative Hotelier
Social Impact Leader
How to enter
01
Download the submission form from the selection below
02
Fill in the form to show off your excellence
03
Send it back to katya.kazantceva@mews.com, including your Customer Success Manager on Cc
You have until March 14th 2025 to enter as many times as you like. The finalists will be informed on April 7th 2025 and officially announced and celebrated on stage at Unfold 2025.
Judging
Once the nominations are in, our esteemed judges will review the submissions and choose the winners. Our unbribable panel consists of the Mews leadership team and one external expert:
Matthijs Welle
CEO at Mews
Mike Coscetta
President at Mews
Pooja Naidu
VP of Product at Mews
Henri Roelings
Founder & CEO at HospitalityNet
Prizes
Aside from the warm glow of adulation from your fellow hospitality innovators, there are plenty of reasons to get serious about winning.
A unique and beautiful (seriously) trophy
Recognition across public channels (you know how Mews can light up LinkedIn)
An extra special prize to help you celebrate
Timeline
Now until
14th March
Submit your entries
14th March – 6th April
Judging
7th April
Finalists are informed
30th April
Winners are announced on stage at Mews Unfold
Questions?
If you have any questions about something not covered here or want to take part in the conversation about the Unfold Awards, head to our dedicated page on Mews Community. And don’t forget to book your ticket to Unfold if you haven’t already.
Visit Mews Community
Visit Mews Community
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30.04
Amsterdam
Volume 06
2025