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Volume 06

30.04

2025

Amsterdam

Unfold is hospitality tech’s annual forum. Hosted by Mews, the sixth edition unites hundreds of the industry's most inspiring hoteliers, innovators and visionaries for one unmissable day in Amsterdam.

12

Sessions

700+

Hoteliers

01

Joyful afterparty

Why should you attend?

Be a leader, not a follower. Dozens of unique presentations, panels and breakout sessions will inspire you to rethink what’s possible with your property. Actionable takeaways, future-thinking, networking space and plenty of downtime are all on the menu, so tuck in.

  • Owners

    01

    A full day of thought-provoking talks with industry leaders

    02

    Inspiring ways to respond to the changing hospitality industry

    03

    Time to meet and connect with peers from around Europe

  • General Managers

    01

    Hear inspiring stories from hospitality innovators

    02

    A full day to explore the potential of your property

    03

    Insights into the power of digital transformation

  • Revenue Managers

    01

    New ways to turn your unused spaces into revenue streams

    02

    Insights into the spending habits of the modern guest

    03

    Learn creative strategies to maximize revenue

  • IT Leaders

    01

    See what digital transformation means for hospitality in 2025

    02

    Explore new solutions to streamline operations

    03

    Get inspired by the ways peers customize their tech stacks

Unfold 2025 is for hoteliers to discover new possibilities, get inspired and share successes.

That means hoteliers get priority when it comes to tickets.

Hotelier tickets

If you’re currently working at or with a hotel (including consultants) this ticket is for you. Each property can order up to five tickets – different workshops and talks will be suited for different departments, so talk with your colleagues about who will benefit most.

Non-Hotelier tickets

A limited number of tickets are available for hospitality suppliers and vendors, capped at two per company. If this is you and you order a hotelier ticket, you’ll get a refund and a kind request to purchase a non-hotelier ticket, if available. When they’re gone, they’re gone.

Resources

Matt Talks

Matt Talks

Read

Read

The New Era of Hospitality Metrics for General Managers

The New Era of Hospitality Metrics for General Managers

Read

Read

Unfold 2024 Unpacked

Unfold 2024 Unpacked

Read

Read

XXX days to go

Get your Unfold 2025 ticket

Join the industry's brightest thinkers for an unforgettable day of inspiration. Your team and your guests will thank you later.

30.04

Amsterdam

Volume 06

2025